Amic Club
Improving User Experience for a Fuel Loyalty App with 500k+ Downloads
2025-26
Year
Ongoing
Duration
Commercial
Category
01 Overview
This project involved contributing to selected parts of an existing live product rather than leading a full end-to-end case study. The work focused on feature improvements, interface design, and optimizing user-facing promotional experiences within the application.
Large Family Card Integration
Designed the user flow and interface for adding a Large Family Card to the loyalty app. The goal was to simplify the onboarding process and create a clear, accessible experience for users.
Reward Activation Flow
Created UI screens and interaction patterns for activating promotional rewards and free offers within the app experience. Focused on improving usability and increasing visibility of available benefits.
Expiring Points Communication
Designed notification components and supporting UI elements informing users about expiring loyalty points. The solution aimed to improve clarity and encourage users to redeem points before expiration.
Favorite Station Banner Redesign
Redesigned the “My Favourite Station” banner section to improve visual hierarchy, readability, and promotional engagement inside the app.
App Store & Google Play Graphics
Designed promotional and branding graphics for the App Store and Google Play platforms, aligned with the visual identity of the Amic Club brand.
